Feeling like you 'should' reduce prices because of the cost of living crisis? Find out how to beat the difficult times with 3 ways to ethically maintain the price of your service even in a crisis.
Category: Marketing Strategy
6 ‘Marketing’ Activities Coaches and Consultants May Be Wasting Time On (And What To Do Instead)
Things We Do In The Name Of Marketing, But Which Are NOT Marketing and What to do Instead
Want To Know Why I am Wearing my Big Girl Pants?
When I started to plan out this message, I had A LOT of attempts to get it right. I was a mix of happy and concerned, with a feeling falling off a sheer cliff edge at the same time. Have you ever had that excited/scared feeling right in your middle? You know, that visceral feeling … Continue reading Want To Know Why I am Wearing my Big Girl Pants?
I thought I might fail – but I did it anyway.
This week I realised I could take the short exam to test my knowledge against that of my peers. The marketing professionals who are leaders or top level consultants. Then I got that little imposter voice saying - what if… What if I took it and didn't know the answers?What if I got the answers … Continue reading I thought I might fail – but I did it anyway.
Can Small Businesses Be Ethical and Still Make a Profit?
Let's clear this up. Yes. THE END (NOT REALLY!) This will be one article in many. So today, let's dive into why profit is getting a bad deal for those working in traditionally caring business relationships, the ethical and compassionate ones... What is Ethical About NOT Making a Profit? You are a caring person with … Continue reading Can Small Businesses Be Ethical and Still Make a Profit?