If you are the owner of a small business, marketing it can be difficult, especially if you are an expert in what you do but are inexperienced in this area.
Here are three reasons why marketing a small business can be hard.
1 You’ve too much information
No matter what business you’re in, there’s an overwhelming amount of information and courses out there trying to teach you how to market your business. And whilst it’s always important to keep learning, it can be easy to get caught up in all of it.
I often hear business owners and entrepreneurs say they are struggling with getting leads. Though it might be because they don’t have enough experience with marketing, much of the time it is because there is so much information out there about how to market their business.
2 You don’t have time
If you’re running your own business, you already know that time is an incredibly precious commodity.
Between marketing and servicing clients, keeping up with social media and staying on top of industry trends, it’s tough to find enough hours in the day.
3 You don’t know where to start
Deciding what you want to say, where to say it, and how, can be intimidating for small business owners.
If you’re trying to market your business, but don’t know where to start, take some time to think about who your audience is. Think about them: what help do they need right now that you can offer? How can you reach them? How will they keep in touch?
How Can Small Business Marketing Coaching Help?
As a small business owner, marketing coaching can help you discover your unique audience and find ways to focus your marketing to fit it.
You’ll also learn how to reach your audience effectively, so you can nurture a community around your business. Most importantly, small business coaching will ensure that all of your resources are working towards one goal—the success of your business.
When Do I Start?
Many people ask when they should begin to hire a small business marketing coach. The truth is that you don’t want to wait until you are struggling before seeking coaching help. This can cost you both money and valuable time that could have been used more productively with an expert at your side from day one.
Keep in mind that most business owners consult coaches for three main reasons
1) To keep them on track
2) To work through issues as they arise
3) To strategise around growing their business.
If any of these sound like you, it may be time to start looking into hiring a coach today!
Take a look at how to work with me for more information.