Have you changed or dropped a service?
Hands Up! I have…
I offered a program in the past which I don't now and here's what happened.
Last summer I launched the She's SO Marketable Program & filled out my diary in days.
1 – I didn't faff. My coach expected me to launch between fortnightly sessions – so I did exactly that.
2 – I try to launch lean, a minimum viable service, BETA price NOT FREE. Very important that one – people need to be invested to get something out of a coaching session AND my coach said she wanted me to start making money as soon as possible, so I had to charge and just pay for essentials like insurance.
What did I gain?
- Social proof (testimonials)
- Lots of info about what my potential clients needed to solve
- Ideas of how I could help
- The bones of my Exec Coaching programs.
What's the strategy?
To launch it, get it out there, stop faffing making things pretty/perfect, just get it done and make sales.
Then learn and refocus TOWARDS a better program (BETTER FOR THE CUSTOMER AND for me/you too.)
And that happened to the She's SO Marketable Program. I realised that I didn't want to only work with one gender and so it is now You're SO Marketable.
What have you learned from launching something?